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Unlike the hydra that is Amazon, Costco’s simplicity means transparency. Each stakeholder in its flywheel — namely employees and customers — are met with straightforward terms. Walk through a Costco warehouse and you literally shop off of shipping pallets, seeing the evidence of your cost savings real time. The efficiency enabled by the constraints of selling in bulk and in a warehouse means that there are no breakneck distribution centers or workers rights infringements, no data capture scandals, no suspicions of geopolitical dominance. Costco does what every consumer in a 'neoliberal' economy wishes corporations did more of — find success by simply playing along with the rules fairly, not bending them to their will.
- people just want honest corporations that make money fairly
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Even if unintentional, Costco teaches us something important about the state of marketing in a post-authenticity corporate landscape — what it means to be favorable during a time where corporations are across the board unfavorable and no amount of retouching can augment this perception.
- costco gets fully organic consumer attraction
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the flip side of operating a structurally fair business model is that it can provide the armor of structural unimpeachability.
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