What Google Search Isn’t Showing You
Metadata
Highlights
- Brereton’s post–which ended “Google is dead. Long live Google + ‘site:reddit.com’ ”
- Better information could be found on social media, discussion boards, and small-scale personal blogs, but Google Search was deprioritizing those platforms in favor of corporate Web sites, which could afford the money and effort it takes to optimize for Google’s search algorithm. “The authentic Web” seemed hidden, Brereton said. “The algorithms tell us what to read.”
- Decades of search-engine optimization have resulted in content that is formulated not to inform readers but to rank prominently on Google pages. That might be one reason that my toaster results felt so redundant: each site is attempting to solve the same algorithmic equation.
- The search engine’s stated mission is to “show you sites you perhaps weren’t aware of.” Its results, based on its own custom algorithm and data gathering, prioritize text-based Web sites that lack ads, mobile support, encryption, and other features that qualify as good S.E.O
What Google Search Isn’t Showing You
Metadata
Highlights
- Brereton’s post–which ended “Google is dead. Long live Google + ‘site:reddit.com’ ”
- Better information could be found on social media, discussion boards, and small-scale personal blogs, but Google Search was deprioritizing those platforms in favor of corporate Web sites, which could afford the money and effort it takes to optimize for Google’s search algorithm. “The authentic Web” seemed hidden, Brereton said. “The algorithms tell us what to read.”
- Decades of search-engine optimization have resulted in content that is formulated not to inform readers but to rank prominently on Google pages. That might be one reason that my toaster results felt so redundant: each site is attempting to solve the same algorithmic equation.
- The search engine’s stated mission is to “show you sites you perhaps weren’t aware of.” Its results, based on its own custom algorithm and data gathering, prioritize text-based Web sites that lack ads, mobile support, encryption, and other features that qualify as good S.E.O