Small B Blogging

Metadata
Highlights
- As Venkatesh says in the calculus of grit - release work often, reference your own thinking & rework the same ideas again and again. That’s the small b blogging model. (View Highlight)
- Every community now has a fragmented number of communities, homepages, entry points, tinyletters, influencers and networks. They overlap in weird and wonderful ways - and it means that it’s harder than ever to feel like you got a “homepage” success on these networks. To create a moment that has the whole audience looking at the same thing at the same time. (View Highlight)
- But what is lost by following big B blogging? By chasing audience we lose the ability to be ourselves. By writing for everyone we write for no one. Too often I read things otherwise smart people have written for places like Fast Company and my eyes glaze over. Personal identity is necessarily watered down. Yes those places have large audiences but they’re shallow audiences. They don’t care about you at all. Your writing washes through their feeds like water.
Instead - I think most people would be better served by subscribing to small b blogging. What you want is something with YOUR personality. Writing and ideas that are addressable (i.e. you can find and link to them easily in the future) and archived (i.e. you have a list of things you’ve written all in one place rather than spread across publications and URLs) and memorable (i.e. has your own design, logo or style). Writing that can live and breathe in small networks. Scale be damned. (View Highlight)
title: “Small B Blogging”
author: “Tom Critchlow”
url: ”https://tomcritchlow.com/2018/02/23/small-b-blogging/”
date: 2023-07-29
source: reader
tags: media/articles
Small B Blogging

Metadata
Highlights
- As Venkatesh says in the calculus of grit - release work often, reference your own thinking & rework the same ideas again and again. That’s the small b blogging model. (View Highlight)
- Every community now has a fragmented number of communities, homepages, entry points, tinyletters, influencers and networks. They overlap in weird and wonderful ways - and it means that it’s harder than ever to feel like you got a “homepage” success on these networks. To create a moment that has the whole audience looking at the same thing at the same time. (View Highlight)
- But what is lost by following big B blogging? By chasing audience we lose the ability to be ourselves. By writing for everyone we write for no one. Too often I read things otherwise smart people have written for places like Fast Company and my eyes glaze over. Personal identity is necessarily watered down. Yes those places have large audiences but they’re shallow audiences. They don’t care about you at all. Your writing washes through their feeds like water.
Instead - I think most people would be better served by subscribing to small b blogging. What you want is something with YOUR personality. Writing and ideas that are addressable (i.e. you can find and link to them easily in the future) and archived (i.e. you have a list of things you’ve written all in one place rather than spread across publications and URLs) and memorable (i.e. has your own design, logo or style). Writing that can live and breathe in small networks. Scale be damned. (View Highlight)
title: “Small B Blogging”
author: “Tom Critchlow”
url: ”https://tomcritchlow.com/2018/02/23/small-b-blogging/”
date: 2023-12-19
source: reader
tags: media/articles
Small B Blogging

Metadata
Highlights
- As Venkatesh says in the calculus of grit - release work often, reference your own thinking & rework the same ideas again and again. That’s the small b blogging model. (View Highlight)
- Every community now has a fragmented number of communities, homepages, entry points, tinyletters, influencers and networks. They overlap in weird and wonderful ways - and it means that it’s harder than ever to feel like you got a “homepage” success on these networks. To create a moment that has the whole audience looking at the same thing at the same time. (View Highlight)
- But what is lost by following big B blogging? By chasing audience we lose the ability to be ourselves. By writing for everyone we write for no one. Too often I read things otherwise smart people have written for places like Fast Company and my eyes glaze over. Personal identity is necessarily watered down. Yes those places have large audiences but they’re shallow audiences. They don’t care about you at all. Your writing washes through their feeds like water.
Instead - I think most people would be better served by subscribing to small b blogging. What you want is something with YOUR personality. Writing and ideas that are addressable (i.e. you can find and link to them easily in the future) and archived (i.e. you have a list of things you’ve written all in one place rather than spread across publications and URLs) and memorable (i.e. has your own design, logo or style). Writing that can live and breathe in small networks. Scale be damned. (View Highlight)