Scissor Labels

Metadata
Highlights
- On tech Twitter, we see people peddling narratives like the future of communities, the creator economy, tools for thought, and the no-code “movement.” Oftentimes, these people are simply performing land grabs of their own, hoping to claim more and more territory within the narrative they deem powerful.
- Note: controlling the narrative is controlling the trend and the masses behind it
- However, soon after I published the piece, I noticed more and more founders and investors on Twitter announcing their own new spatial software apps. The term itself received more attention than any of the ideas in the piece, and notably, many of the spatial products being announced were not what I considered spatial software at all, despite my inclusion of clear definitions and descriptions in the original essay. The term took on a life of its own and became the object of mimetic competition between many participants in the Startup Twitter timeline.
- Note: people hijacking your term into a different meaning
Scissor Labels

Metadata
Highlights
- On tech Twitter, we see people peddling narratives like the future of communities, the creator economy, tools for thought, and the no-code “movement.” Oftentimes, these people are simply performing land grabs of their own, hoping to claim more and more territory within the narrative they deem powerful.
- Note: controlling the narrative is controlling the trend and the masses behind it
- However, soon after I published the piece, I noticed more and more founders and investors on Twitter announcing their own new spatial software apps. The term itself received more attention than any of the ideas in the piece, and notably, many of the spatial products being announced were not what I considered spatial software at all, despite my inclusion of clear definitions and descriptions in the original essay. The term took on a life of its own and became the object of mimetic competition between many participants in the Startup Twitter timeline.
- Note: people hijacking your term into a different meaning
Scissor Labels

Metadata
Highlights
- On tech Twitter, we see people peddling narratives like the future of communities, the creator economy, tools for thought, and the no-code “movement.” Oftentimes, these people are simply performing land grabs of their own, hoping to claim more and more territory within the narrative they deem powerful.
- Note: controlling the narrative is controlling the trend and the masses behind it
- However, soon after I published the piece, I noticed more and more founders and investors on Twitter announcing their own new spatial software apps. The term itself received more attention than any of the ideas in the piece, and notably, many of the spatial products being announced were not what I considered spatial software at all, despite my inclusion of clear definitions and descriptions in the original essay. The term took on a life of its own and became the object of mimetic competition between many participants in the Startup Twitter timeline.
- Note: people hijacking your term into a different meaning