For Gen Z, “What’s in My Bag” Content Has More Existential Meaning
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Highlights
- Fashion critic Rian Phin says that carrying these silly (if not impractical) items around is a way of establishing identity—like putting a keychain on your keys. “It’s transforming something oriented around utility into a way to wield identity. I think it’s partially a result of content creating boom, where people are encouraged to brand themselves heavily,” she says. The videos work similarly to how people customize their online profiles or playlists. (View Highlight)
For Gen Z, “What’s in My Bag” Content Has More Existential Meaning
Metadata
Highlights
- Fashion critic Rian Phin says that carrying these silly (if not impractical) items around is a way of establishing identity—like putting a keychain on your keys. “It’s transforming something oriented around utility into a way to wield identity. I think it’s partially a result of content creating boom, where people are encouraged to brand themselves heavily,” she says. The videos work similarly to how people customize their online profiles or playlists. (View Highlight)