Author:: David Foster Wallace Full Title:: Oblivion Tags:#media/book

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    • theme 1
  • Summary::
    • summary 1

* highlights from 2021-05-07

* and without any particular messages or associations anyone in Demographics could ever produce data to quantify or get a handle on, the crude line-drawn face had become one of the most popular, recognizable, and demonstrably successful brand icons in American advertising. Traffic was brisk on the street far below, and also trade. It was, however, not the Mister Squishy brand icon that concerned the carefully chosen and vetted Focus Groups on this bright cold November day in 1995. ([Location 53](https://readwise.io/to_kindle?action=open&asin=B000FC1RGE&location=53))
    * **Note**: What a strange interlude
* their faces arranged in the mildly sullen expressions of consumers who have never once questioned their entitlement to satisfaction or meaning. ([Location 133](https://readwise.io/to_kindle?action=open&asin=B000FC1RGE&location=133))