Author:: Alex Danco Full Title:: Disruption Theory Is Real, but Wrong Tags:#media/article Link:: https://danco.substack.com/p/disruption-theory-is-real-but-wrong

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* highlights from 2021-02-08

* Today’s disruption isn’t a story of individual businesses disrupting incumbents, but rather of business ecosystems disrupting incumbents. The result is a framework that feels more relevant than ever, but that generates reliably incorrect advice. 
* That’s key to the mystery: the ecosystem as a whole may be disruptive, but any given piece of this ecosystem does not really want to compete on price or plug-and-play modularity at the low end. They want to deliver the best experience possible, not compete on cost! They want the best users, not the lousy ones!